Privacy policy
Last Updated: 1/1/2026
This Privacy Policy explains how [Legal Business Name] (“BBOverstockparts.com,” “we,” “us,” or “our”) collects, uses, discloses, and protects information about you when you visit or make a purchase from https://BBOverstockparts.com (the “Site”), create an account, contact us, or otherwise interact with us.
1) INFORMATION WE COLLECT
A. Information you provide to us
Depending on how you use the Site, you may provide:
- Contact information: name, email address, phone number
- Account information: username, password, account preferences, saved addresses, order history
- Order information: billing/shipping address, items purchased, returns/exchanges, customer service notes
- Payment information: payment details are processed by our payment processors. We typically do not store full payment card numbers.
- Vehicle / fitment information: vehicle year/make/model/trim, part compatibility selections, and if you provide it, your Vehicle Identification Number (“VIN”)
- Communications: messages you send via forms, email, chat, phone, or social media
- Reviews and content: product reviews, photos, or other content you submit
B. Information collected automatically (cookies and similar technologies)
When you visit the Site, we (and our service providers) may automatically collect:
- Device data: IP address, device type, browser type, operating system, device identifiers
- Usage/activity data: pages viewed, clicks, scrolling, time spent, referring/exit pages, and approximate location derived from IP address
- Shopping behavior: cart activity, product interactions, and checkout events
C. Information from third parties
We may receive information from:
- Payment processors (transaction confirmation and fraud signals)
- Shipping carriers (delivery status and address validation)
- Fraud prevention and security providers
- Advertising and analytics partners (where enabled) to help measure ad performance and improve marketing
2) HOW WE USE YOUR INFORMATION
We use information for purposes including:
- Providing and operating the Site (including account features)
- Fulfilling orders and services (processing purchases, shipping, returns, and customer support)
- Vehicle compatibility and support (using fitment details and/or VIN to help confirm part compatibility and reduce returns)
- Communicating with you (order confirmations, shipping updates, account notices, support responses)
- Marketing and advertising (where permitted), including measuring performance of ads and showing you more relevant ads
- Site analytics and improvements (understanding how customers use the Site, debugging, and improving performance)
- Fraud prevention, security, and risk management
- Legal compliance and enforcing our policies
3) HOW WE DISCLOSE YOUR INFORMATION
We may disclose your information to:
A. Service providers
We share information with vendors that help us run our business, such as:
- Payment processing providers
- Shipping and logistics providers
- Website hosting, platform, and infrastructure providers
- Customer support tools (helpdesk, chat, email)
- Analytics and advertising partners (e.g., Google Analytics, Google Ads, Meta Pixel, and similar tools) when enabled
- Fraud prevention and security providers
These providers are permitted to use information only to perform services for us, subject to contractual protections.
B. Advertising and analytics partners (targeted advertising)
We may allow certain partners to collect information via cookies/pixels/SDKs to:
- Provide analytics (e.g., understand Site performance)
- Measure ad performance (e.g., conversion measurement)
- Deliver targeted advertising (sometimes called “interest-based” or “cross-context behavioral advertising”)
In some U.S. states, sharing information for these purposes may be considered a “sale” or “sharing” of personal information (even if no money is exchanged). You can opt out (see Section 8).
C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.
D. Legal and safety
We may disclose information if required by law or if we believe disclosure is necessary to:
- Comply with legal obligations or lawful requests
- Protect the rights, property, and safety of our business, customers, or others
- Prevent fraud or security incidents
4) COOKIES, ANALYTICS, AND ADVERTISING
A. Cookies and similar technologies
We use cookies and similar technologies for:
- Essential functions (Site security, login, cart, checkout)
- Preferences (saving settings)
- Analytics (understanding usage and improving the Site)
- Advertising (measuring ads and, where enabled, showing more relevant ads)
B. Google Analytics
We may use Google Analytics to help understand how visitors use the Site.
C. Advertising pixels and conversion tracking
We may use tools such as Google Ads conversion tracking, Meta Pixel, and similar technologies (including those offered by platforms like YouTube and X/Twitter) to:
- Measure the effectiveness of ads
- Attribute purchases to campaigns
- Build audiences for advertising (where enabled)
You can manage cookie preferences via your browser settings and (if available) our cookie preference tools, and you may opt out of certain targeted advertising (see Section 8).
5) EMAIL AND MARKETING PREFERENCES
You can unsubscribe from promotional emails using the link in those emails. Even if you opt out of marketing emails, we may still send non-promotional messages (e.g., order confirmations, shipping updates, account notices, and support responses).
[Optional SMS Section — include only if you do SMS marketing]
SMS/Text Marketing: If you opt in to receive SMS messages, you can opt out at any time by following the instructions in the message (e.g., replying STOP). Message and data rates may apply.
6) DATA RETENTION
We retain information as long as reasonably necessary for the purposes described in this policy, including to:
- Complete transactions and provide requested services
- Maintain records for accounting, tax, warranty, fraud prevention, and legal compliance
- Resolve disputes and enforce our agreements
Retention periods vary depending on the type of information and why we collected it.
7) SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect your
information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8) YOUR PRIVACY RIGHTS AND CHOICES (INCLUDING OPT-OUT)
A. Opt out of targeted advertising / “sale” / “sharing”
Depending on where you live, you may have the right to opt out of:
- Targeted advertising / cross-context behavioral advertising
- The “sale” of personal information
- The “sharing” of personal information for targeted advertising
You can opt out by visiting:
- Do Not Sell or Share My Personal Information: https://BBOverstockparts.com/[do-not-sell-or-share] or
- Your Privacy Choices: https://BBOverstockparts.com/[privacy-choices]
You may also opt out by adjusting cookie settings in your browser and by using industry opt-out tools (where available).
B. Access, correction, deletion, portability
Depending on your location, you may also have rights to:
- Request access to the personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request a portable copy of your information
C. How to exercise your rights
Submit a request by:
- Email: [privacy@bboverstockparts.com]
- Web form: https://BBOverstockparts.com/[privacy-request]
- Mail: [Mailing Address]
We may need to verify your identity before completing certain requests.
D. Authorized agent
Where allowed by law, you may use an authorized agent to submit a request on your behalf. We may request proof of authorization and identity verification.
E. Global Privacy Control (optional but recommended)
Some browsers and extensions support an opt-out preference signal (often called the “Global Privacy
Control” or “GPC”). Where required by law, we will treat a recognized opt-out signal as a request to opt out of sale/sharing and targeted advertising for that browser/device.
9) CHILDREN’S PRIVACY
The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.
10) INTERNATIONAL VISITORS
If you access the Site from outside [United States / your primary country], your information may be processed and stored in countries where we or our service providers operate. Data protection laws may differ from those in your location.
11) THIRD-PARTY LINKS
The Site may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
12) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The “Last Updated” date above indicates when it was most recently revised. If we make material changes, we may provide additional notice as required by law.
13) CONTACT US
If you have questions about this Privacy Policy or our privacy practices, contact us:
BB Overstock Parts
421 Hickory Drive
Everett, PA. 15537-9619
Email: privacy@bboverstockparts.com
Phone: [814-285-0458]